VOLVO

project

Interactive leaflet

role

Art Director

How to explain how the Volvo low-speed collision avoidance system works? With a leaflet.

Two magnets are hidden inside the brochure. When trying to close it, or to make the car on the left page to touch the car on the right, a force generated by the 2 magnets facing the same poles simulates the car braking itself, to avoid the collision with the car in front.