PREGY
client
Lafarge
role
Graphic Designer
Art Director
deliverables
Brand Identity
Catalogues
BRIEF
Lafarge, a French industrial company specialising in construction materials, needed to refresh the plasterboard line Pregy with a new brand identity for their technical catalogues.
SOLUTION
Associating the flexibility of the plasterboard materials with the elegance of a ballet dancer. The new logo expressed the 3 dimensions used to build the environment with those materials.
ROLE
Designed the logo and created the new identity for all assets, from the screw boxes to the plasterboard boxes. Curated the Art Direction of the photoshoot for the catalogue images.
DANCERS
Here a few of the shots taken to make each cover of the catalogue.
© ruggero gualdesi