MÜLLER LIGHT

client

Müller

role

Graphic Designer

The latest Müller Light campaign, which I had the pleasure of working on as a Senior Designer, truly showcases the power of strong design and strategic collaboration. One of the standout moments of the campaign is the eye-catching billboard at Waterloo station, where the headline "Get The Good Going" is brought to life in bold, dynamic typography. Using Cinema 4D, I was able to craft the type with precision, ensuring that the cascading "GOOD" not only draws attention but also visually represents the momentum and positivity the brand aims to convey.

This campaign wasn't just about visibility—it was about making a statement. The massive billboard at Waterloo, complemented by ads at bus stops nationwide, amplifies Müller UK & Ireland’s reputation for creating unexpected and impactful out-of-home advertising. The visual execution, with the repeating "GOOD" rolling forward, perfectly aligns with the campaign's message of encouraging healthier choices, reinforcing the idea that good decisions lead to a ripple effect of positivity. Being part of this project, from concept to execution, and seeing it resonate with such a wide audience, has been incredibly rewarding.

BACKGROUND

Starting in Cinema 4D I created the base for the 3D type to have the correct shapes and shadows. I then used Photoshop to finalise the colour and the layout.

credits

creative director
senior designer
creative team
producers

Colin McKean
Ruggero Gualdesi, Bruno Rovarotto
Sophie Szilady, Sophia Johnson
Katy Dale, Marina Damato

credits

Creative Director: Colin McKean

Senior Designer: Ruggero Gualdesi, Bruno Rovarotto

Creative team: Sophie Szilady, Sophia Johnson

Producers: Katy Dale, Marina Damato