LEMADA VODKA
client
MARK ANTHONY GROUP (WHITE CLAW)
role
Graphic Designer
Working closely with the VCCP strategy team and the client, I dived into the world of Lemada. Together, we explored themes like lemon lunacy and lemon trance, transforming these concepts into vibrant visuals with bold fonts and sunny yellow shades. Adding a touch of playfulness, I sprinkled in some whimsical lemon scribbles, giving the campaign a fun twist. The end result? A retail experience bursting with zest and excitement, reflecting my passion for creativity and storytelling.
PROCESS
For retail, I broke down the layout elements for those to be used to create new assets by retail partners.
For the key visuals headline, I redesigned the typeface based on the LEMADA workmark.
credits
design director
senior designer
creative director
producer
Phil Tee
Ruggero Gualdesi
Laura Muse
Jermaine Bossman
credits
Design Director: Phil Tee
Senior Designer: Ruggero Gualdesi
Creative director: Laure Muse
Producer: Jermaine Bossman
© ruggero gualdesi