GEOX NET

PRINT CAMPAIGN

BRIEF
Advertise the new Geox Net, first sport shoes having the whole sole with the patented breathing system.

SOLUTION
A campaign with two different subjects, showing a runner and a basketball player forming from the classic 'breathing cloud' known of Geox.

ROLE
Conception and Art Direction

ABOUT

Ruggero Gualdesi is a Graphic Designer and Art Director based in London. 
Experience in print and digital campaigns, brand identity, creative strategy and typography.

Helvetica, or not Helvetica, that is the question.

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