CANON
— RETAIL BRAND WORLD

client

CANON

role

3D Designer

Canon has recently changed its brand identity, and VCCP was tasked with applying those changes to the retail world. Collaborating with the commerce strategy team at VCCP, I created all the assets in Cinema 4D to showcase how the new Canon identity can be utilized in retail settings, from lens cabinets to wall displays and all key points within a store.

Canon_Brand_Retail_01
CAN08154_Canon_Retail_Refresh_Plinths_only_test_V10_MASS
CAN08154_Canon_Retail_Refresh_Plinths_only_test_Lenses_PRO_v3
CAN08154_Canon_Retail_Refresh_Tent_cards_EOS_R5
Canon_render_0403_Play_Table_D_—-MASS
Canon_render_0403_Play_Table_B_—-MASS
Canon_render_0503_Play_Table_BACK_B_—-MASS
Canon_render_0503_Play_Table_A_—-PRO
Canon_render_0503_Play_Table_BACK_A_—-PRO
Canon_render_0503_Gondola_Small_printers_—-MASS
Canon_render_0503_Gondola_x1_print_—-MASS
Canon_render_0503_Gondola_—-PRO
Canon_render_0503_PRINTER_CDU_1Printer_01_—-PRO
Canon_render_0503_PRINTER_CDU_3Printers_01_—-MASS
Canon_render_0503_PRINTER_CDU_1Printer_01_—-MASS
Canon_render_0503_Wall_display_Angled_B_—-MASS
Canon_render_0503_Wall_display_Front_A_—-PRO
Canon_render_0503_Wall_display_Front_B_—-MASS
Canon_render_0503_Wall_display_Angled_A_—-PRO
Canon_render_0503_Lens_Cabinet_CLOSE_UP_—-MASS
Canon_render_0503_Lens_Cabinet_ANGLED_—-PRO
Canon_render_0503_Lens_Cabinet_FRONT_—-PRO
Canon_render_0503_Lens_Cabinet_FRONT_—-MASS
Canon_render_0503_Lens_Cabinet_ANGLED_—-MASS
Canon_render_0503_Lens_Cabinet_CLOSE_UP_—-PRO

© ruggero gualdesi 2024

© ruggero gualdesi 2024

© ruggero gualdesi 2024

© ruggero gualdesi 2024

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