PROFESSIONE CASA

TV & PRINT CAMPAIGN

The Italian real estate network needed to create its first national TV ad to help its franchise business to grow. I worked on two TV ads, one about selling and one about buying a new house, exploring the roller-coaster of emotions that are moving home.

ROLE
Concept and art direction, overseeing the film shoot in Buenos Aires, Argentina. 

TV AD – 30" – Selling

TV AD – 30" – Buying

CREDITS

Advertising agency: Arnold Italia

Creative Director/Copywriter: Gianluca Nappi

Art Director: Ruggero Gualdesi

Production company: Terminal

Director: Luca Lucini

PRINT CAMPAIGN

ABOUT

Ruggero Gualdesi is a Graphic Designer and Art Director based in London. 
Experience in print and digital campaigns, brand identity, creative strategy and typography.

Helvetica, or not Helvetica, that is the question.

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